Green sugarcane fields beside an area of vegetation at Beggio Lorenzo Agropecuária

AGRICULTURAL TRIALS AND SUSTAINABILITY

The future of
agriculture is
cultivated today.

To transform agriculture through sustainability, increase productivity on the same land and care for the world we leave to future generations. That is our purpose.

Trials on video. Date, time and location recorded. Landscape at Beggio Lorenzo Agropecuária
01 / WHY WE EXIST

More productivity.
On the same land.
For a better future.

We believe agriculture becomes more productive by becoming more sustainable.

That is why we bring together technical knowledge, field experience and management. We help growers and businesses understand their challenges, track the effects of their choices and turn information into decisions.

Soil care, business viability and responsibility towards future generations are all part of the same conversation.

See how our purpose becomes practice
01

Understand to act

Start with the realities of each field and each challenge.

02

Measure to understand

Track what happens in the field throughout the project.

03

Decide to move forward

Connect performance, sustainability and economic returns.

02 / BEGGIO LORENZO AGROPECUÁRIAMatão, São Paulo · Production and knowledge

A living showcase
of Brazilian
sugarcane.

The strength of running trials where farming happens every day.

Beggio Lorenzo Agropecuária is Cultura do Campo’s field showcase. Its experience in sugarcane production, sustainable farming practices and business management brings our projects closer to the realities growers face.

For our clients, this connection means being able to follow technologies under real production conditions, understand crop responses and share knowledge with the sector.

Discover Beggio Lorenzo on video
01 / FIELD TRIALS

Technology in the field

Projects that bring inputs, machinery, varieties and farming practices into real field conditions.

02 / DEMONSTRATION

Shared knowledge

Technical visits, training and field days connect companies, professionals and growers, as specified in each proposal.

03 / MONITORING

A traceable experience

Video recordings with the date, time and location, alongside technical assessments, provide context for observations from the trials.

BEGGIO LORENZO’S TRACK RECORD IN FIGURES AND RECOGNITION

Awards

A record of recognition

Discover the awards recognising the work and achievements of Beggio Lorenzo Agropecuária.

View all awards ↗

A SHOWCASE THAT WELCOMES AND SHARES

In February 2026, Beggio Lorenzo hosted the first visit of CanaOnline’s Cana Show Itinerante to present its production and sustainability practices.

See the visit on CanaOnline
IN THE PRESS · AGFEED · OCTOBER 2026Regenerative agriculture and productivity at Beggio Lorenzo
03 / SOLUTIONS FOR AGRICULTUREEach project adapts to the challenge.

From the right question
to knowledge
that makes a difference.

Sustainability consulting, agricultural trials and analysis of results. Work that connects those developing solutions with those farming the land.

Explore our areas of work

Traceability for agricultural trials

Agricultural trial traceability with videos recording date, time and location, field records and digital monitoring to connect project execution with results.

FIELD TRIALS

Understand the response under production conditions.

We design comparative projects to monitor chemical solutions and farming practices in the field. Assessments are defined according to the objective, crop and field conditions.

  • Protocols and trial treatments defined for the project
  • Records and assessments throughout the crop cycle
  • Technical and economic interpretation of results
Let’s talk about your challenge

TRIAL TRACEABILITY

The result matters.
So does the path to it.

We film trials with the date, time and location recorded. The timestamp documents when the recording was made; the location identifies where the work took place.

Discover how we monitor projects
VIDEO RECORD
Date
The day of the recording
Time
The time of filming
Location
Where the trial takes place

Records that give context to assessments and bring transparency to fieldwork.

EXPERIENCE REACHING NEW FIELDS

SugarcanePeanutsSoybeans

We also develop proposals for other crops, based on the needs and conditions of each project.

04 / HOW WE WORKA consistent method. Tailored projects.

A clear path.
From protocol
to decision.

Every proposal has its own requirements. We combine the stages and indicators that make sense for answering the client’s question.

Sugarcane fields under real production conditions at Beggio Lorenzo Agropecuária
THE FIELD AS OUR STARTING POINT

The realities of production
are part of the analysis.

01Listening and project design

With support from agronomists, we understand the objective, select the site and define protocols, comparisons, assessments and deliverables. Technical responsibility is formally recorded through Brazil’s Anotação de Responsabilidade Técnica (ART), according to the contracted scope.

02Baseline assessment

We establish a baseline to understand conditions before the intervention. The project may include chemical, biological and soil carbon analyses, depending on the question being investigated.

03Monitoring and traceability

We monitor trial treatments and field assessments. Trials are filmed with the date, time and location recorded, documenting how the work is carried out. The design and timelines vary with the crop and proposal.

04Data organisation

We bring together maps, field records, images and assessment results. The platform lets clients follow the project and consult the available information.

05Technical and economic analysis

Agronomists and PhD holders contribute to reviewing analyses and interpreting results, taking the trial design and observed conditions into account. Depending on the scope and available data, we assess sustainability indicators and return on investment.

06Shared knowledge

We turn analyses into clear reports and recommendations. Proposals may also include presentations of results, training and field days.

05 / TECHNOLOGY SERVING AGRICULTUREInformation that brings us closer.

Your project,
within reach.

Traceability starts in the field. Cultura do Campo’s platform brings clients closer to this monitoring process, gathering available assessments, records and results in an online environment.

  • Maps of fields and trials
  • Activity history and field documentation
  • Comparisons of trial treatments and assessments
  • Organised data and technical reports
CULTURA DO CAMPOMONITORING
FROM FIELD TO INFORMATION

A connected view of the project.

ABCPlot layout
Follow where the work takes place.

Maps help connect fields, trial treatments and field records.

Illustrative representation of project monitoring. Contains no client data.

06 / THE PEOPLE BEHIND THE WORKComplementary expertise.

Vision, management
and technical
knowledge.

Cultura do Campo brings together complementary experience to connect purpose with execution. Dialogue among these three pillars guides how we build our work.

Giuliano Beggio Francischini
Agribusiness management and sustainability

Giuliano Beggio Francischini

Founding partner

A founding partner of Cultura do Campo and CEO of Beggio Lorenzo Agropecuária, he brings together experience in sugarcane production, business management, a commitment to people and care for the soil.

Education and experience

He has a background in International Trade and postgraduate studies in Marketing. His career at Beggio Lorenzo combines production management, sustainability and teamwork. Under his leadership, the operation received recognition from Raízen for four consecutive years. He received the MasterCana award, an achievement he shares with the team.

  • International Trade
  • Postgraduate studies in Marketing
  • CEO of Beggio Lorenzo Agropecuária
Explore Giuliano's backgroundgiuliano.beggio@culturadocampo.com
Paulo Lutz
Process management and operational efficiency

Paulo Lutz

Founding partner

A mechanical engineer educated at USP, with an MBA in Business Administration from FEA-USP, he brings 37 years of experience in industrial management, maintenance and procurement. He is a founding partner at Cultura do Campo.

Education and experience

His career includes 12 years at Equipamentos Villares and 25 years at Citrosuco, working in industrial engineering, process optimization and resource management. As a consultant specializing in processes and quality audits, he focuses on continuous improvement and compliance. At Cultura do Campo, this experience supports responsible and efficient management practices.

  • Mechanical Engineering · USP
  • MBA in Business Administration · FEA-USP
  • 37 years of industrial experience
paulo.lutz@culturadocampo.com
Daniel Lobo
Compliance, social responsibility and technology

Daniel Lobo

Director

Director at Cultura do Campo. A consultant and auditor in corporate social responsibility for agribusiness since 2000, he brings experience in compliance and the development of digital solutions for management.

Education and experience

He holds qualifications in Food Engineering from Unicamp and Occupational Safety Engineering from Moura Lacerda. His background includes APSCA registration since 2018 and supplier compliance assessments under corporate protocols. Since 2019, he has developed web and mobile applications for agriculture, including chain-of-custody management systems for certified producers and systems for territorial management.

  • Food Engineering · Unicamp
  • Occupational Safety Engineering · Moura Lacerda
  • Working in auditing since 2000
daniel.lobo@culturadocampo.com
A COMMITMENT ACROSS GENERATIONS

For those farming today.
For those who come next.

We want to help agriculture produce more on the same land while preserving the conditions that make production possible. This legacy guides our work, project after project.

Join the conversation

LET’S CULTIVATE THE NEXT STEP

What challenge does
your field face?

Tell us what you need to understand, assess or transform. Let’s discuss a project that fits your reality.

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